How Much Should Affordable SEO Really Cost?

How much should you pay for affordable SEO services?

Research shows, SEO pays for itself in a short amount of time. It also provides a tangible way to measure your organic marketing through the use of keywords, analytics, and content creation.

Used in tandem with social media, it’s a powerful strategy.

With all of that in mind, let’s begin.

One marketer’s axiom is this:

5% of revenue keeps you at the status quo

10% of revenue helps you see your business grow

So looking at your business plan, you’ll probably have a projection. Once you’ve decided on a dollar amount, you can start.

Wading through different SEO services and pricing is not a job for the faint-hearted. There are so many great things you can do to attract buyers to your site. A professional can really help you narrow in on a good decision at this stage.

  1. Identify your biggest priority
  2. Design a meaningful plan

These take a trained eye, especially when adopting an incremental approach.

Here are a few other things to consider before you make THE CALL:

Do you want straight-up on-page optimization? Or, do you also want a package of social media, content, conversion and analytics in the package?

Do you need to have a blog? If so, who does the writing? And what will that writer write?

Will you sell the occasional product using PayPal, or is your business an online store?

 

 

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SEO Services Pricing: Comparing The Cost Of SEO

Now that you have a good idea of what you want to do, here’s a breakdown of the types of pricing models and a little about their benefits.

Affordable SEO services break into these four options:

  • Hourly
  • Per project
  • Monthly retainer
  • Results-based

Each of these models has its benefits.

Hourly SEO Services Pricing:

 

The agency charges an hourly fee for services. These rates may vary according to type of service. One disadvantage to hourly pricing is your inability to control how long a project might take. Problems can come up which will impact how long the job takes.

Per-Project SEO Services Pricing:

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One-time services, like logo and visual design or website development, fall into this category. Many consultants like this type of setup, as it allows them the freedom to determine how they allocate their time.

One difference from the hourly format is that, unless stated in your contract, a project costs the same whether it takes the agency ten hours or twenty to complete.

Monthly Retainer SEO Services Pricing:

 

The scope and pricing of SEO services for monthly retainers are determined ahead of time.

For example, you might need four articles, two bi-monthly analytics reports, and four weekly content promotions for each billed month.

One benefit to the small business owner is that a monthly retainer is less expensive than hiring your own staff. You’re also getting top expertise to tackle your SEO problems, and not suffering through an employee learning curve.

An added benefit is that when one resource leaves the company, the SEO provider will find someone else to do the work. On your end, SEO services are delivered seamlessly.

Results-based SEO Services Pricing:

 

This model offers SEO improvements first.

Once higher rankings are achieved, the billing begins. The good thing about results-based service is that the provider has an added incentive to succeed. For every success you realize, they get paid. In the other models, they get paid no matter what the results may be.

This model works great when your cash flow is low. You pay once the money begins to flow in.

No matter what SEO services you decide on at the outset, the thing to remember is, you can always snowball what you’re doing as your business evolves.

If you’re not clear on what you need to maximize your money-making capabilities, get a professional involved—the earlier the better. He or she will be up-to-date on the latest breakthroughs and standards developments, and will suggest ways to implement them properly for your business.

 

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