Archive for the ‘B2B COMPANIES’ Category

TOP TRENDS ON ACCOUNT MANAGEMENT FOR B2B COMPANIES

kapIf you are a part of a B2B company, otherwise known as a business-to-business company, you know that you must keep a good relationship with the other businesses your business is selling to. That’s why account management is so important as its main goal is to create and manage relationships with customers and be their contact point when they’re ready to buy.

 

Here are a few of the top account management trends for B2B companies:

 

THE CUSTOMER EXPERIENCE BALANCE

So many companies are focused on providing a customer-centric experience, which takes a look at the customer’s lifetime value with your company. Instead of just using that, mix in some customer-focused techniques that will help you provide experience across all points to find what your customers value the most. In the end, you will have happy customers who will remain loyal to your company.

 

MAKING BUYING/COMMUNICATING A VISUAL EXPERIENCE

Studies show that internet users respond much more when the information they’re provided is either a video or a visually-appealing image will draw attention more than walls of text. If your customer asks you for information on a product, it might be best to send them a video explaining the product, or an infographic that doesn’t have a lot of text. This will make buying a breeze for your customers and can keep them excited about the products you have to offer. Likewise, if you have the chance to meet, you could try screen-sharing or Skyping with them to explain a product more thoroughly.

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AUTOMATION FOR ACCOUNT MANAGERS

Account automation has become one of the most popular aspects of a company in the last few years. This allows you to use a program to schedule emails or tasks to be completed. This can help account managers for B2Bs in a lot of ways. Managers can send out alerts on product sales, or can send out reminders for their customers to reorder a product they may start running low on. This can also help you generate leads, learn more about your customers, and manage marketing campaigns.

 

ALIGNMENT AND COLLABORATION WITH MARKETING AND ACCOUNT MANAGEMENTkap3

Sales teams are all about making money, but account managers are about maintaining the relationship with the customers. This often can cause tension among different sectors of a B2B company. Instead of fighting about who should be doing what and how one benefits the company more, align your efforts and collaborate. This can be the best way to focus on the customer and improve their experience in the long run. Share goals within the different departments of your company, and offer rewards for meeting them. This is sure to bring everyone together for the benefit of the company and the customer.

 

CONCLUSION

In conclusion, these were just a few of the several account management trends for B2B companies. Take advantage of each of these trends to help better your business. This is sure to keep your customers coming back for more. If you would like to find out more please visit https://www.kapta.com you can find out more about the great team here or why not check out some of their services.

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