THE BENEFITS OF VIDEO ADVERTISING

digiOne of the most important parts of business management is advertising. Without advertising, a business won’t attract customers, won’t make money, and won’t be successful.

 

There are several types of advertising but, in recent years, video advertising has proven to be a useful and successful tool to attract customers to businesses. Here are a few reasons why video advertising on websites is beneficial:

 

MORE INTERESTING TO CUSTOMERS

In our fast pace society, people want to dedicate their time to what they want to do, which probably doesn’t include reading about a product or service. Instead, they want to see it. According to a marketing research study, four times as many customers would rather watch a video about a product or service than read about it.

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IT GETS YOUR MORE REVENUE FAST

Because video is one of the most effective marketing tool out there today, it is going to result in a higher conversion rate. Simply put, people who watch your video will be more likely to visit your site and purchase a product or service. This means more money for you and your company!

 

GETS YOU A GOOD RETURN ON INVESTMENT

To make a video, you may need to spend a pretty penny. However, most companies (76 percent to be exact) find that their video pays for itself with the number of customers it draws to the website. Making your money back is important to maintaining a good bottom line.

 

EASIER TO PURCHASE

By far, video advertising slots are easier to purchase. Before, many companies would advertise their businesses digi2in the newspaper. They’d often have to go through different ad representatives and other channels to be sure their ad would run.

 

Now, DSP, or demand side platform, is used to make locating and purchasing video and digital advertising spaces easier. DSP is a software used to purchase advertising in an automated fashion. They are used by advertising agencies to help buy display, video, mobile, and search ads.

 

YOU’RE MORE LIKELY TO SHOW UP ON GOOGLE SEARCHES

Google is one of the world’s most trusted internet search engines. So, most of your customers may happen upon your digital marketplace through Google searches. According to a statistics survey, you’re 53 times more likely to show up first in a Google search if you have a video embedded on your website.

 

CAN PACK LOTS OF INFORMATION INTO A SHORT VIDEO CLIP

Customers say they love it when a video explains how to use a product. So, your company can use video advertising not only as a way to announce a product or service, but also as a way of explaining how the product or service can be used.

 

CONCLUSION

In conclusion, it is obvious that there are several benefits to employing the use of video marketing within your business. Not only will you make your customers and clients happy with a well-produced video, but their happiness will turn into cash as they decide to purchase your product and tell others about it. To find out more please don’t hesitate to visit https://digiday.com/ you can find out more about the great team behind the site here or why not get in touch with them with any questions you may have.

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